Privacy Policy

Simov P Store (giftsstore.online) respects your privacy and complies with the UK GDPR and the Data Protection Act 2018. This page explains what we collect, why we collect it and what your rights are.

Last updated: 27 October 2026

1. Who we are

Simov P Store is run by Lyubomir Simov, a self-employed sole trader. Business address: Bay B41, Unit 66 Queens Court Trading Estate, Greets Green Road, West Bromwich, West Midlands, B70 9EQ, United Kingdom. We are the data controller for giftsstore.online.

Contact: simov@giftsstore.online

2. What data we collect

• Your details: name, email, billing and shipping address.
• Order details: what you ordered and when.
• Payment information: processed securely by Stripe. We do not store card numbers.
• Technical data: IP address, browser type and cookies set by WooCommerce.
• What you send us: photos for custom orders, messages, and the details and photos in a return request.
• Phone calls and texts: when you call 01604 279552, an automated assistant answers. Calls are recorded and transcribed for training and quality purposes. If you ask, we text a link (for example our WhatsApp or returns form) to the mobile number you give us.
• Website chat: the messages you type in the “Find the perfect gift” chat on our website. Answers are written by an AI assistant. Please do not type card numbers or passwords in the chat.
• WhatsApp: if you message us on WhatsApp, we see your phone number, your WhatsApp name and your messages.
• Personalisation text: the words you add to a personalised product, such as a name or message on a mug or bauble.

3. How we use it

• To process and ship your orders from the UK.
• To print your chosen products (mugs, tumblers, picture puzzles, desk plaques, wooden photo blocks, coasters, Christmas ornaments and baubles).
• To send you order updates and answer your questions or return requests.
• To check your order status by phone, using your order number and postcode.
• To review return and damage photos. We check them with an automated tool that compares them with what was ordered and looks for signs of editing. A person always makes the final decision.
• To answer your questions in the website chat: an AI assistant suggests products, explains delivery and returns, and checks an order only when you give the order number and postcode. If you ask for a person, we pass your message to our team.
• For legal and tax records (6 years, as UK law requires).

4. Our legal basis

• Contract: to fulfil your order.
• Legal obligation: tax and accounting records.
• Legitimate interest: improving the store and keeping it secure, recording calls for training and quality, answering website chat and WhatsApp messages, and protecting the store against false return claims.
• Consent: our newsletter, only if you opt in. You can withdraw consent at any time.

5. Who we share it with

We share your data only with the following, and only to fulfil your order:

• Payment provider: Stripe (including Klarna and Clearpay)
• Website hosting: GoDaddy
• Shipping couriers: Royal Mail, DPD
• Print partners: UK-based print-on-demand
• Phone and texts: Vapi (call assistant) and Twilio (calls and text messages)
• AI services: OpenAI (phone assistant) and Anthropic (website chat and checking return photos)
• Messaging: WhatsApp (Meta), if you choose to message us there

Some of these providers, such as Stripe, may process data outside the UK. When they do, we make sure appropriate safeguards are in place. We do not sell your personal data.

6. Your rights

Under the UK GDPR you have the right to access, correct, delete or restrict your data, to object to how we use it, and to receive a copy of it (data portability). Email simov@giftsstore.online and we will reply within one month.

If you are not happy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk), or to the data protection authority in your own country.

7. How long we keep it

• Order data: kept for 6 years, as required for HMRC.
• Photos for custom orders: deleted 30 days after delivery, unless you ask us to keep them.
• Website chats: deleted automatically 90 days after your last message.
• Call recordings and transcripts: kept by our call assistant provider and deleted when no longer needed for training and quality.

8. Cookies

Please see our Cookie Policy. You can also control cookies in your browser settings. Our 3D product preview loads a small 3D tool (three.js) from Cloudflare’s content delivery network (cdnjs). Like any website you visit, Cloudflare can see your IP address when your browser downloads it. Our footer links to our social media profiles (TikTok and Instagram). If you follow a link, that platform’s own privacy policy applies.

9. Contact